718

718

The heartbeat of the block.

Named after the area code that started it all, 718 is a tribute to the hustle, the concrete, and the luxury that comes from the grind. It’s a versatile, all-day fragrance that moves with you from the morning commute to the VIP section.

The Breakdown

• The First Impression: It kicks off with a sharp, spicy bite of Pink Pepper and a crisp, juicy Apple snap. It’s that fresh-out-the-barber, ready-for-anything energy.

• The Soul: As the city heats up, the scent softens into a smooth floral core. Violet and Jasmine bring a clean, sophisticated layer that keeps you smelling expensive while you navigate the streets.

• The Legacy: The dry-down is pure luxury. A heavy base of Sandalwood and Amber creates a warm, golden trail, while Vanilla adds a creamy sweetness that makes this scent stick to you like a second skin.

"It’s New York energy bottled. Gritty, sweet, and always one step ahead of the crowd."

From the subway stairs to the penthouse views, 718 is the signature for those who know exactly where they’re going.